AWARD School
A few briefs that were squeezed out alongside a couple* of tears.
*this figure may be understated
Lego.
Taking the very visual product of Lego and making it work on radio.
INSIGHT
The imaginary friend phenomenon is arguably the purest form of creativity found in children.
[Voice of a sad child]
Alyssa and I aren’t friends anymore.
We used to do everything together.
We liked flying to outer space
and this one time we went on a jungle safari
and sometimes we’d ride unicorns on the weekends.
But ever since she got those Lego blocks,
it’s like I really am … imaginary.
[Voiceover]
Lego. Beyond the imaginable.
Nimble.
A direct marketing campaign that makes people take control of their finances. TODAY!
INSIGHT
People hate banks. Especially when that loan they desperately need hasn’t been approved yet.
And where do customers go when they’re unhappy with their bank? Twitter.
IDEA
We use social listening to intercept Twitter posts, sent from unhappy customers to the Big Four.
Our tech identifies angry customers and attaches a personalised video in the post thread, bespoke with their name, their bank, their situation and the solution – take out a loan with Nimble.
Harnessing these situations, we help people get access to money when they need it most.
Mini Cooper.
Letting Aussies experience the true power of the Mini.
INSIGHT
Minis aren’t associated with power.
IDEA
We make the Mini the star on the latest Fast and Furious set.
We place a movie set in the middle of the city decked out with the official Fast and Furious cast and crew. Fancy sports cars sit cloaked in the middle of the set.
As the director commands “Action!” the cloaks are removed and reveal a collection of Minis. They begin a high-speed chase down the street, drifting and weaving between one another in an orchestrated performance.
The director yells,
“Cut! The original Fast and Furious. Test drive your Mini stunt-car today.”
Tourism NT.
Capturing all that the NT has to offer in just 30 seconds of television.
INSIGHT
The worst part of holidays is the post holiday blues.
13SICK.
The reality of sick kids across three pages of print.
INSIGHT
Sometimes parents can’t escape the witching hour.
Different Dishes.
Creating a business using commercial creativity.
INSIGHT
It’s intimidating going into ethnic supermarkets that are outside of your own culture.
IDEA
Making ethnic home-cooked food accessible to all Australians by delivering authentic and fresh ingredients to their door. Designed specifically for people who love trying new food but don’t have cultural access or knowledge of meals and ingredients outside of their own culture.
HOW DOES IT WORK
There’s a world of choice with our website hosting meals and ingredients from over 40 different cultures. Just make your selection and in as short as 4 hours we can have everything you need delivered to your door in metro areas. Meal kits with specific recipes can be selected or just single ingredients depending on the customer’s preference.
SUPPORTING COMMUNITIES
We don’t take money away from hardworking local businesses, that’s why we partner with hundreds of ethnic supermarkets all over the country to source our produce and ingredients. All deliveries include details of the supermarkets they were sourced from so that once our customers have built up their confidence, they have the option to visit and buy from the supermarkets directly.